Today fragrance plays an essential role in our everyday activities through personal and home care products we use each day, starting from oral wash, bath products, shampoos, cosmetics in the morning to clothes, washing detergents, and many other products that we use until the end of the day.  Fragrance from these products freshens us up – making us feel relaxed and happy while we are using these products.

Fragrance adds value to products and increases their popularity – sometimes making people feel that it is a symbol of each product they are familiar